Recently the theme of many conversations is uncertainty. People are anxious due to our lives being turned upside down with the pandemic. Business owners are nervously wondering when and how they will re-open after months of stay-at-home orders. Millions of workers have been forced to work at home surrounded by pets, kids, and laundry while millions more are unemployed. Hovering over facemasks, young and old alike have fear and fatigue showing in their eyes.
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When you think about a personal brand and who should have one, most people believe entrepreneurs, experts, public figures, and the like. You would be right. Professionals in those categories absolutely need a personal brand because they are their business. But what if I said any and everyone who has a career needs to maintain a personal brand? Before I explain why, what exactly is a personal brand? By Latrice Cole
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Determined by your appearance, behavior, character and your social skills, your image can make or break you because it follows you into your professional and personal life.
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